Showing posts with label national brand. Show all posts
Showing posts with label national brand. Show all posts

17.9.11

"Let's say that Adam and Eve were Armenian too. So what?"

H.A.
Translated by Vartan Matiossian
 
How do we present ourselves to the world when whatever or whoever we want to be recognized for is laying in the past or belongs to another culture? Do we have an "Armenian brand"? What phenomenon does make Armenia presentable to the world today? On September 15, 2011, Vazrik Bazil, German-Armenian expert in public relations and doctor in philosophy, answered to these questions in a public discussion in Yerevan. "Armenians appear to the world today not as creators, but as a nation that uses what has been created by other and, at the same time, has taken the way of 'self-museification,''' he said. According to Bazil, Armenians are users, but not creators, since "we use what others have created, but where is our creation that makes a difference? It does not mean that the old goes to waste and the new becomes sacred. We should be able to present the old in a new approach, a new ideology. For example, it is possible to present the odes of Gregory of Narek and his Book of Tragedy through jazz."